Hines Development | Brea Place, Brea CA
National mixed-use developer Hines retained PVA to mobilize local support for its mixed-use plan, featuring 670 luxury residential apartment units, 15,000 sf retail and a 150-key business hotel. The project was approved by the Brea Planning Commission, without further appeal or litigation.
PVA handled community/business outreach and mobilization, including:
- Development of community education materials
- Writing / producing / coordinating direct mail
- Writing key constituent letters to City decision makers
- Supporter mobilization
- Draft speaking points and coach presenters